Behind SociBaba

A quiet obsession
with honest signals.

From a software engineer and e-commerce seller to building a smarter way to evaluate products. This is why SociBaba exists.

Yesuraj Gnanapragasam
Yesuraj Gnanapragasam
Founder, SociBaba
Software Engineer · E-commerce Entrepreneur
Bengaluru, IndiaLinkedIn
My Story

Why I built SibaScore.

In 2022, I started IndianSlingshot — a small e-commerce venture I ran alongside my day job. I spent countless hours building customer trust, answering questions, explaining products. I later launched IndoArchery in the same spirit — selling specialised products to buyers who cared about the details.

One thing kept surprising me. The star ratings on the products I sold were rarely aligned across platforms. Some reviews were genuinely helpful. Others were hard to interpret. And it turned out different customers were using those numbers in completely different ways.

Over time I realised something simple: a single rating rarely tells the full story. The number is compressed. The context is missing. The signal is thin.

That is why I built SibaScore™ — an explainable 0-to-1000 score that combines multiple trust signals into one honest assessment. It does not replace human judgment. It helps buyers make more informed decisions, and it helps sellers understand how their product is actually being perceived across the internet.

Principles

Four ideas that shaped the model.

See beyond ratings
A single star score compresses too much reality into too little signal. Real buying decisions deserve more nuance.
Multiple signals
Reviews, videos, marketplace data, creator content, sentiment, complaint history — eleven signals, weighted honestly.
Explain every score
No black boxes. Every SibaScore number can be traced back to the signals and weights that produced it.
Trust through transparency
Open weights. Public feedback. No paid reviews, no hidden agenda. The number you see is the number the model produced.
Vision
"Buyers deserve context, transparency, and confidence before they buy."

That's the whole thesis of SociBaba. Everything we build — SibaScore, AI Cart, Sancta, Intent Radar — is one attempt at pulling that vision closer to reality, one honest signal at a time.

A personal note
"I've spent years both selling online and building software for a living. Both roles taught me the same lesson from opposite ends — trust doesn't come from marketing. It comes from being explainable. If SociBaba helps even one person avoid a bad purchase, or one honest brand get the credit they've quietly earned, the model has done its job."
Yesuraj Gnanapragasam
— Yesuraj
Founder, SociBaba

Ready to see the model?

Try SibaScore™ on any product — it takes about ten seconds.

Feedback on the concept

What do you think about the idea itself?

Your honest reaction shapes the roadmap. This form is separate from the SibaScore model feedback — it goes directly to me for concept validation.

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